AARP Foundation Connect2Affect
Overview
Work with AARP Foundation to shine a light on the impact of social isolation and loneliness for people 50 and older and bring attention to the science and solutions available to address social isolation.
Alluvus support
“Connect2Affect” – is a network of resources created to enable people to learn more about social isolation and loneliness, and to identify tools that can help them reconnect. Supported by a thought leadership platform, Connect2Affect worked to introduce the need for a national dialogue about the impact of social isolation.
Our areas of focus
- Campaign identity development
- Message platform
- Website design and development
- Integrated marketing strategy
Impact
- National partnerships with leading public health organizations
-
4X increase in social isolation assessment completions since launch
-
Significant increase in website engagement
-
300 million impressions in the first year
